
Bachelor of Business Administration (BBA) -With Business Analytics
Program Overview
The BBA in Business Analytics at M S Ramaiah College of Arts, Science and Commerce-Autonomous is a three-year undergraduate programme designed to equip students with the skills to transform data into actionable business insights. The curriculum integrates core business knowledge with advanced analytical competencies, focusing on statistics, data visualization, business intelligence, predictive analytics, and strategic decision-making. Hands-on projects, industry exposure, and practical tools ensure students develop strong analytical thinking, effective communication, leadership abilities, and problem-solving skills applicable in real-world business scenarios.
Skills Acquired
- Data analysis, statistical modelling, and predictive analytics
- Business intelligence, data visualization, and reporting
- Decision-making based on data-driven insights
- Analytical thinking, problem-solving, and strategic planning
- Effective communication, teamwork, and leadership
Career Opportunities
Private Sector
- Business Analyst, Data Analyst, Data Consultant, BI Analyst
- Marketing Analytics Executive, Operations Analyst, Strategy Consultant
- Various Analytical Roles in IT companies, analytics firms, consultancies, e-commerce, retail, and finance sectors
Government Sector
- Analytical roles in public sector organizations, research projects, and government data initiatives
Higher Studies & Research
- MBA with specialization in Business Analytics, Finance, Marketing, or Operations
- M.Sc. in Analytics, Data Science, or related fields
- Ph.D. in Management, Analytics, or Data Science
- Professional certifications in analytics from Google, IBM, Microsoft and Tableau, AI, ML, and data-driven management
International Opportunities
- Data analytics, consulting, and strategic roles in multinational companies
- International internships, research collaborations, and global postgraduate programs
Association with Professional Bodies
MSRCASC collaborates with ISDC, enabling students to pursue professional analytics qualifications alongside their degree. Additionally, affiliation with the Institute of Analytics (IoA), UK provides networking, professional development, and recognition in the global analytics community.
Eligibility
- Candidates who have completed a two-year Pre-University Course (10+2/PUC) from the Karnataka State Board, or an equivalent qualification from other states/boards, with 50% marks or equivalent CGPA, are eligible for admission to this course.
- Students pursuing an International curriculum must note that eligibility is as per AIU stipulations.
- Applicants pursuing the IB curriculum must have 3 HL and 3 SL subjects with a minimum of 24 credits.
- Applicants pursuing GCE / Edexcel must have a minimum of 3 A Levels, each with a grade not less than C.