PUBLICATIONS

• Published Research Paper published under the title of “Customer Inclination on Mobile Wallets with reference to Googlepay and PayTM in Bengaluru City” in International Journal of E- Business Research, IGI Global Publishers, Vol. 19, No. 1, Year-2022, P-ISSN: 1548-1131; E-ISSN: 1548-114X, DOI: 10.4018/IJEBR.293295
• Published Research Paper published under the title of “Wastewater Management in Household Practices – An Analytical study in Bengaluru City” in George Washington International Law review – UGC Care listed Journal – Group A, Volume 7, Issue 01 in April – June 2021 with ISSN Number 1534-9977, E-ISSN Number 0748-4305 Page No: 316-327. Link: https://archive-gwilr.org/current
• Published a Chapter in Book “Global Perspectives on Social Media Usage within Governments” under the title of “Usage of Social Media In Education: A Paradigm shift in the Indian Education Sector” IGI Global Publisher, Page No: 127 to 141.
• Published a Chapter in “Integrating AI in IoT Analytics on the Cloud for Healthcare Applications Book under the title of “Relevance of Artificial Intelligence in Modern Healthcare” IGI Global Publishers ISBN13:9781799891321; ISBN10:1799891321; EISBN: 9781799891345; ISBN13 Softcover: 9781799891338; Page No. 67 – 88 DOI: 10.4018/978-1-7998-9132-1.ch005
• Published a Chapter in “A volume in the Advances in Marketing, Customer Relationship Management and E-Services (AMCREMES) Book Series under the title of “Blockchain Technology and its application for Digital Marketing” ISSN: 2327-5502; eISSN: 2327-5529, Page No. 1 – 15, DOI: 10.4018/978-1-7998-8081-3.ch001 (Scopus & Web of Science)

BOOK PUBLICATIONS

• Text Book Published on the title of “Information Technology for business”, published by LAMBERT Academic Publishing, With ISBN: 978-620-6-17999-3
• Text Book Published on the title of “Principles of Management”, published by Scientific International Publishing House, With ISBN: 978-93-5757-288-0

JOURNAL PUBLICATIONS

• Research Paper published under the title of “Analysis of Television Advertisements and its Stimulation in Kids’ Environment” in International Journal of Arts, Science and Humanities, Volume 11, Special Issue 2 in the Month of October 2023 with P-ISSN: 2321-788X, E-ISSN: 2582-0397, Page No: 115-120.
• Research Paper published under the title of “Indian women and its Preventive measures: An Overview” in International Journal of Social Science Review, Volume 7, Special Issue 2 in the Month of March 2019 with ISSN Number 2347-3797, Page No: 103-106
• Research paper published under the title of “Social Media Vs Youth Social Life” in International Journal of Emerging Technologies and Innovative Research was published in Volume 6 Issue 4, April 2019.with ISSN Number 2349-5162(O).
• Research Paper published under the title of “Advertisements influence on kids’ in Kids Television channel: An Analytical Study in Bengaluru City” in International Journal of Advanced Research in Management and Social Science, Volume VII, Issue 6 in Aug 2018 with ISSN Number 2278-6236, Page No. 79 to 86.
• Research Paper published under the title of “A Study on Marketer’s Communication Pattern through Symbolization in Product Labelling and Packaging” in Shanlax International Journal of Management, Volume III, Special Issue 3 in the Month of March 2018 with ISSN Number 2321-4643
• Research paper published under the title of “Stress Management of Private School teachers” in American – Eurasian Network for Scientific Information has “The Research Journal of Social Sciences” (UGC Approved) was accepted to publish in the Month of January 2018, Volume 9 with ISSN Number 0025-1348(P), 2456-1356 (O)
• Research Paper published under the title of “Impact of Kids’ advertisement on Children and their influence on Purchasing Behaviour in Family” in Asian Academic Research Journal of Social Sciences & Humanities, Volume 3, Issue 1 in the Month of January 2016 with ISSN Number 2278 – 859X (Page from 61 to 68)

AWARDS

• Received certificate as “BEST WOMEN FACULTY AWARD” in the year 2023 certified by International Accreditation Forum (IAF), USA in association with Novel Research Academy,Puducherry, India Registered under the Ministry of MSME., Govt. of India on 21st September 2023.
• Received certificate of “BEST Women H.O.D Award” in the year 2023 recognized by “Research education Solution” in association with “Indian Institute of Production Management” in International Conference on Sustainability Development practices in Agricultural, Information Technology, Management and Social Sciences on 22nd April 2023.
• Received certificate of “Excellence in research” in the year 2022 recognized by REST Labs, on 31st Dec 2022.
• Received Certificate of Achievement in “Excellence in Academics” in the year 2021 recognized by ESN Publications, Lead India Foundation and Vision Digital India on 8th Mar 2021 in Town Hall, Bengaluru

BOARD OF EXAMINER

• Setter of Question Papers for BA Marketing for the Academic year 2022-23 for the Subjects of Retail Management, Consumer Behaviour, Marketing research and Marketing Management for the 5th, 3rd and 1st Semester of the Bachelor of Arts, Respectively.
• Setter of Question Papers for BBA for the Academic Year 2021-22 for the subject Digital Marketing for the 6th Semester of Bachelor of Business Administration
• Setter of Question Papers for BA Marketing for Academic Year 2021 -22 for the Subjects of Retail Management, Consumer Behaviour, Marketing Research and Marketing Management for the 5th, 3rd and 1st Semester of the Bachelor of Arts, respectively
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RESEARCH PAPER PRESENTED AND PUBLISHED

• Research Paper published under the title of “Maximizing the Benefits of Conflict Management In Business” in Recent Trends in Commerce and Management, Volume 4, Issue 2, with ISBN No:978-81-936097-6-7, (Page No: 58 to 63), DOI: https://doi.org/10.46632/rmc/4/2/8
• Research Paper published under the title of “A review on Environmental and business strategy” in Recent Trends in Commerce and Management, Volume 4, Issue2, with ISBN No:978-81-936097-6-7, (Page No: 75 to 84), DOI: https://doi.org/10.46632/rmc/4/2/10
• Research Paper published under the title of “A Study on Accounting and Auditing” in Recent Trends in Commerce and Management, Volume 4, Issue2, with ISBN No:978-81-936097-6-7, (Page No: 136 to 143), DOI: https://doi.org/10.46632/rmc/4/2/18
• Research Paper published under the title of “A Review on Regulations of Financial Reporting” in Recent Trends in Commerce and Management, Volume 4, Issue2, with ISBN No:978-81-936097-6-7, (Page No: 144 to 156), DOI: https://doi.org/10.46632/rmc/4/2/19
• Research Paper published under the title of “A Study on Contemporary Issues of Business” in Recent Trends in Commerce and Management, Volume 4, Issue2, with ISBN No:978-81-936097-6-7, (Page No: 1 to 9), DOI: https://doi.org/10.46632/rmc/4/2/1
• Research Paper presented under the title of “Analysis of television advertisements and its stimulation in kids’ mental environment” organised by Alagappa Institute of Management on 25th & 26th March 2022 in Online International Conference on Sustainable Environmental Management.
• Research paper presented under the title of “Indian Women Approach on Fairness Products with respect to Bangalore City” organised by Ramaiah Institute of Technology, Bangalore on Nov 2021, in International Conference on Innovative Interventions for inclusive and sustainable Business Landscape
• Research paper published under the title of “Indian Women & Its Preventive Measures: An Overview” Organised by Department of Women Studies, Bharathiyar University, Coimbatore from 28th to 30th March 2019, in National Conference on Cyber Crime against Women & Children – Precaution & Strategies.
• Research published under the title of “Born digital in Knowledge Era: An Overview” in National Conference on Facets of Digital Marketing Spree held on 21st and 22nd February 2019 at Alagappa University, Karaikudi.
• Research published under the title of “Adverse effect of Digital Technology on Individual Health” in National Conference on Facets of Digital Marketing Spree held on 21st and 22nd February 2019 at Alagappa University, Karaikudi.
• Research published under the title of “Ethical and Unethical Practices of Netizen on e-Button: A Literature Review” in National Conference on Facets of Digital Marketing Spree held on 21st and 22nd February 2019 at Alagappa University, Karaikudi.
• Research Paper presented under the title of “Comparative study on Portfolio Evaluation Measure with respect to Equity Growth Mutual Funds” in the National Conference on “Financial Services: Opportunities and challenges in Indian Perspectives” organised by Acharya Institute of Graduate Studies, Bangalore held on 12th & 13th December 2012.
• Research Paper presented under the title of “Indian Sectorial Indices Performance in the Globalised Environment” in the International conference on “Challenges of Sustainability & Growth in Indian Industry” held on 20th & 21st December 2012
• Research paper presented under the title of “Impact of Splitting the face value of share on volume of business” in the International Conference on “Global Business-Opportunities & Challenges” organised by PES Institute of Technology on 22nd & 23rd November 2012.
• Research Paper presented under the title of “Role of Emotional Advertisement and its Impact on Indians” at National Conference “ENTIME-2012” on 17th and 18th October 2012.
• Research paper presented under the title of “FDI in Indian Service Sector – An Overview” – Opportunities & challenges organised by Maharani Lakshmi Ammanni College for Women, Bangalore on 9th October 2012.
• Research paper presented under the title of “Intrinsic value – A tool for selection of the Stock” in the International conference on Financial Markets – Issues & Challenges at Department of commerce & Financial Studies, Bharathidasan University, Trichy on 7th and 8th January 2012.
• Research paper published under the title of “Advertisement of Fairness Product and it’s impact on Psychology of Indian Women” on Challenges, Opportunities & Emerging Trends in Marketing conducted at Periyar Maniammai university, Department of Management studies on 11th & 12th November 2011.
• Research paper published under the title of “An Empirical Study on CAPM with respect to NSE NIFTY Stocks” in the International Conference on “Quality Management System” conducted at MGR University in the Department of Management Studies on 12th to 14th October 2011.
• Bangalore an Overview” in the National conference on “Challenges & Opportunities in services Sector” conducted at M.S.Ramaiah Institute of Technology on 20th and 21st April 2011. Research Paper published under the title of “Domestic Help Agencies in

SUBJECT SPECIALISATION TILL DATE

Finance & Marketing

MEMBER / EDITORIAL MEMBER

• Life Membership Certificate for the Membership of the REST Society for research International, 2021 onwards.
• Life Membership Certificate for the Membership of the Society for Environment & Sustainable Development & contribution towards environment protection & sustainable development. (Id No.: SESD21-1294).
• Received Certificate of Excellence in Reviewing the Journal of Engineering Research and Reports, 2021.
• Individual Membership in Karnataka Management Association, from 23rd Mar 2021 to till dated.
• Life Membership in Indian Academic Researchers Association, Membership No. 589 / 2021, from Feb 2021 to till dated.
• Active Review Member in Journal of Emerging Technologies and Innovative Research (An International Peer Reviewed Journal), Member Id: 115050 from 22nd Jul 2019 to till dated.

CONTACT

• Email: drsudha_bba@msrcasc.edu.in
  Department of Business Administration
  MS Ramaiah College of Arts Science and Commerce
  Bangalore 560054, India